Our Services to you

We can assist your business to grow.

Although we specialise in food & beverage and hospitality we have business skills across broad range of marketing, management and financial areas of business.  Don has experience at senior executive level and as a company director. 

Marketing

Far Reach Limited can help you by advising on:
Branding, Marketing, Sales, Distribution, Exporting, 
International market development, 
Offshore investment, 
Logistics, 
Innovation.

Leadership and Governance

Don has experience on private company  boards, advisory boards, NGO boards and local charitable trusts.  He is a member of the New Zealand Institute of Directors.

If your company has a board or advisory board he may be able to help as a director or advisor or assist others in their directorship.

Brand Building

We can help you with
Designing new brands.
Refresh existing brands.
Improving how brands behave.
Examining whether well behaved brands are altering consumer behaviour.
Alter the company culture and behaviour with better brand behaviour.

Design & Innovation

Innovation is a combination of motivation, culture, systems and simple progress.

As a business process Innovation can be achieved in systematic ways using stage gate methods. When change can be introduced and managed by those who will be most affected you get the greatest buy-in and fast progress.

We can coach your leaders about how to manage change and how to become more innovative, without damaging the core business you rely on.
  We have had experience in the following areas..  We can advise you directly or find experts to assist the development and growth of your business.

Marketing Strategy

Marketing Strategy. 
Consumer Behaviour. 
Consumer Insight. 
Market Research. 
Buyer Behaviour.   
Market Segmentation. 
Segment Targeting. 
Multi-Brand Architecture
Marketing Innovations . 
Product Development. Design. 
Packaging. Labelling. Distribution .
Exporting. Logistics . 
Trade Access.
Pricing.  
Promotion.
Communications. Advertising. 
Public Relations .Social Media 
TV. Print . Magazine Advertising
In-market Office Establishment.  Foreign Recruitment. 
International Marketing.
International Market Development.
International Busines Development.
Key Account Management
Customer Relationship Management.
Export Sales

Brand Strategy

Brand Proposition. 
Brand Role.
Competitive Set. 
Consumer Market. 
Consumer Target. 
Consumer Insight. 
Brand Code. 
Brand Benefits. 
Reasons to Believe. 
Brand Values. 
Brand Tones. 
Brand Behaviours. 
Brand Personality.

Design Strategy

Product design
Product Development
Portfolio Management of multiple NPD projects through stage gate processes.
Packaging Design
Labelling Design.
Distribution Design

Design Methods is a broad area that focuses us  on:
  • Exploring possibilities and constraints by focusing critical thinking skills to research and define problem spaces for existing products or services—or the creation of new categories; (and also Brainstorming)
  • Redefining the specifications of design solutions which can lead to better guidelines for traditional design activities (graphic, industrial, architectural, etc.);
  • Managing the process of exploring, defining, creating artifacts continually over time
  • Prototyping possible scenarios, or solutions that incrementally or significantly improve the inherited situation
  • Trendspotting; understanding the trend process.

Governance & Leadership

Determining Purpose
Effective Governance Culture
Accountability
Regulatory Compliance

General HR advice
General IT Advice
Busines Systems Development
Enterprise Risk Management (ERM)

Future Focus. 
Risks and Issues. 
Compliance. 
KPI Monitoring. 
Skills and Succession.