Our Services to youWe can assist your business to grow.
Although we specialise in food & beverage and hospitality we have business skills across broad range of marketing, management and financial areas of business. Don has experience at senior executive level and as a company director. |
MarketingFar Reach Limited can help you by advising on:
Branding, Marketing, Sales, Distribution, Exporting, International market development, Offshore investment, Logistics, Innovation. |
Leadership and GovernanceDon has experience on private company boards, advisory boards, NGO boards and local charitable trusts. He is a member of the New Zealand Institute of Directors.
If your company has a board or advisory board he may be able to help as a director or advisor or assist others in their directorship. |
Brand BuildingWe can help you with
Designing new brands. Refresh existing brands. Improving how brands behave. Examining whether well behaved brands are altering consumer behaviour. Alter the company culture and behaviour with better brand behaviour. |
Design & InnovationInnovation is a combination of motivation, culture, systems and simple progress.
As a business process Innovation can be achieved in systematic ways using stage gate methods. When change can be introduced and managed by those who will be most affected you get the greatest buy-in and fast progress. We can coach your leaders about how to manage change and how to become more innovative, without damaging the core business you rely on. |
We have had experience in the following areas.. We can advise you directly or find experts to assist the development and growth of your business.
Marketing StrategyMarketing Strategy.
Consumer Behaviour. Consumer Insight. Market Research. Buyer Behaviour. Market Segmentation. Segment Targeting. Multi-Brand Architecture Marketing Innovations . Product Development. Design. Packaging. Labelling. Distribution . Exporting. Logistics . Trade Access. Pricing. Promotion. Communications. Advertising. Public Relations .Social Media TV. Print . Magazine Advertising In-market Office Establishment. Foreign Recruitment. International Marketing. International Market Development. International Busines Development. Key Account Management Customer Relationship Management. Export Sales |
Brand StrategyBrand Proposition.
Brand Role. Competitive Set. Consumer Market. Consumer Target. Consumer Insight. Brand Code. Brand Benefits. Reasons to Believe. Brand Values. Brand Tones. Brand Behaviours. Brand Personality. |
Design StrategyProduct design
Product Development Portfolio Management of multiple NPD projects through stage gate processes. Packaging Design Labelling Design. Distribution Design Design Methods is a broad area that focuses us on:
|
Governance & LeadershipDetermining Purpose
Effective Governance Culture Accountability Regulatory Compliance General HR advice General IT Advice Busines Systems Development Enterprise Risk Management (ERM) Future Focus. Risks and Issues. Compliance. KPI Monitoring. Skills and Succession. |